Definition of pester power in English:

Share this entry

pester power

Pronunciation:

noun

[mass noun] informal
The ability of children to pressurize their parents into buying them products, especially items advertised in the media.
Example sentences
  • According to Anne Smith, grandparents often prefer to buy traditional dolls and are less influenced by advertising and pester power than parents.
  • A spokeswoman said: ‘£30 for a kid's shirt is a lot of money but it is all about pester power and for parents to counter that and say no to their child if they think that it is too much.
  • Parents try to resist pester power as they walk around supermarkets full of sugary cereal with toys inside the box or tinned spaghetti displaying pictures of a popular band.

For editors and proofreaders

Line breaks: pes¦ter power

Share this entry
 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.