noun[mass noun] informal
The ability of children to pressurize their parents into buying them products, especially items advertised in the media.
- According to Anne Smith, grandparents often prefer to buy traditional dolls and are less influenced by advertising and pester power than parents.
- A spokeswoman said: ‘£30 for a kid's shirt is a lot of money but it is all about pester power and for parents to counter that and say no to their child if they think that it is too much.
- Parents try to resist pester power as they walk around supermarkets full of sugary cereal with toys inside the box or tinned spaghetti displaying pictures of a popular band.
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