Definition of plugola in English:

plugola

Line breaks: plug|ola
Pronunciation: /plʌˈɡəʊlə
 
/

noun

[mass noun] North American informal
  • The incidental or unofficial promotion of a person or product in the media, sometimes in return for a payment.
    More example sentences
    • Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming.
    • He is guilty of violating the Commission's policy against plugola.
    • When a reporter or disc jockey slips in or passes over information in order to line his pocket, that's plugola, and management would take quick corrective action.

Origin

1950s: from plug + -ola, after payola.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day milord
Pronunciation: mɪˈlɔːd
noun
used to address an English nobleman