noun[mass noun] North American informal
The incidental or unofficial promotion of a person or product in the media, sometimes in return for a payment.
More example sentences
- Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming.
- He is guilty of violating the Commission's policy against plugola.
- When a reporter or disc jockey slips in or passes over information in order to line his pocket, that's plugola, and management would take quick corrective action.