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price point

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Definition of price point in English:

noun

A point on a scale of possible prices at which something might be marketed: the company produces skating boots at a variety of price points
More example sentences
  • The problem with broadband has not been the infrastructure, but the price point.
  • These companies can build a brand base in their local markets and then come back into the U.S. market under their own name at a lower price point.
  • In consumer electronics there is a price point where a market takes off.

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