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prime time

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Definition of prime time in English:

noun

The time at which a radio or television audience is expected to be at its highest: the show is networked at prime time [as modifier]: prime-time television
More example sentences
  • The study, carried out by Leicester University, found that alcohol appears every eight minutes in prime-time television soaps.
  • But those seeking a shift to higher-quality programming on prime-time television are likely to be disappointed.
  • Lots of other reporters were arriving at this early hour for their prime-time spots.

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