Definition of product mix in English:

Share this entry

product mix

noun

The total range of products offered by a company.
Example sentences
  • As we improve our product mix, market share gains will continue.
  • Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.
  • He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.

For editors and proofreaders

Line breaks: prod|uct mix

Share this entry
 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.