Definition of product mix in English:

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product mix


The total range of products offered by a company.
Example sentences
  • As we improve our product mix, market share gains will continue.
  • Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.
  • He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.
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