Definition of product mix in English:

product mix

Line breaks: prod|uct mix

noun

  • The total range of products offered by a company.
    More example sentences
    • As we improve our product mix, market share gains will continue.
    • Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.
    • He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.

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