Definition of product mix in English:
The total range of products offered by a company.
- As we improve our product mix, market share gains will continue.
- Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.
- He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.
Most popular in the US
Most popular in the UK
Most popular in Australia
Most popular in Malaysia