Definition of product mix in English:

product mix

Line breaks: prod|uct mix


The total range of products offered by a company.
More example sentences
  • As we improve our product mix, market share gains will continue.
  • Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.
  • He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day oleaginous
Pronunciation: ˌəʊlɪˈadʒɪnəs
rich in, covered with, or producing oil; oily