Definition of promotion in English:


Line breaks: pro¦mo|tion
Pronunciation: /prəˈməʊʃn


[mass noun]
  • 2The publicizing of a product, organization, or venture so as to increase sales or public awareness: [as modifier]: a sales promotion company
    More example sentences
    • As Simmons has put it, in a general sense everything that is done to sell a product is sales promotion.
    • The telecoms advertising market is crowded and the mobile operator felt it needed to expand in terms of brand awareness and promotion of its productions.
    • Solid waste management, infrastructure building and public awareness promotion will be carried out under the $154,000 project.
  • 2.1 [count noun] A publicity campaign: the paper is reaping the rewards of a series of promotions
    More example sentences
    • Advertising campaigns and promotions for alcoholic drinks which target young people are also under review.
    • Despite the deluge of World Cup promotions and advertising campaigns, Walkers' heavy spending and football tie-ins appear to have cut through the advertising clutter.
    • Major corporations want a part of him and are queueing up for him to front their campaigns, promotions and advertisements.
  • 2.2 (often as modifier promotions) The activity of organizing publicity campaigns: she’s the promotions manager for EMI
    More example sentences
    • With over 93 offices in 38 countries world-wide, IMG is the largest and oldest sports promotions company in existence.
    • He went on to become trade communications manager at Nestle Rowntree, York and for 12 years until his retirement last December was its sales promotions manager.
    • Hi, my name's Ying Ly and I'm a promotions producer.
  • 2.3 [count noun] A sporting event, especially a series of boxing matches, staged for profit: a boxing promotion
    More example sentences
    • The two youngsters will trade leather in a boxing promotion featuring seven other bouts on the undercard.
    • At first, it was dodgy boxing promotions in his native Gold Coast, Queensland.
    • Factually, I would like to point out to you that there are more boxing promotions staged at York Hall than there have ever been in the last 30 years.
  • 3The action of promoting someone or something to a higher position or rank or the fact of being so promoted: majors designated for promotion to lieutenant colonel United won promotion last season [count noun]: a promotion to Sales Director
    More example sentences
    • It was the senior scholar rather than the younger academic whose books and articles would win him promotion to the rank of ‘full’ professor.
    • One would imagine that clear thinking, as reflected in clear speech, would have been a prerequisite to promotion to that high rank.
    • Retirement of officers at these early ages deprives them of promotion to higher ranks and, therefore, a better pension.
    preferment, upgrading, move up, elevation, advancement, advance, step up, step up the ladder, aggrandizement
    informal kick upstairs
  • 4 Chemistry The action of promoting a catalyst.
    More example sentences
    • A fourth target just over the horizon might be the promotion of local nitric oxide synthesis in bone by statins.
    • This analysis indicated that, tentatively, increased stem elongation was accompanied by a promotion of cutin monomer hydroxylation.


late Middle English (in sense 3): via Old French from Latin promotio(n-), from promovere 'move forward' (see promote).

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