Definition of psychographics in English:


Line breaks: psy¦cho|graph¦ics
Pronunciation: /sʌɪkə(ʊ)ˈɡrafɪks


[treated as singular]
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
More example sentences
  • While today's technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market.
  • Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.
  • Too many marketers choose to ignore psychographics and demographics such as income and education levels - the key guides to spending against mainstream audiences - in their valuation of black consumers.



More example sentences
  • In every industry and every segment, Xers are shedding the psychographic and behavioral certainties that were supposed to define them.
  • Both companies are able to link behavioral, psychographic and spending data to media consumption.
  • While several publishers have found success in reaching women through psychographic segmentation, not all shared psychographic attitudes can support a magazine, says Merskin.

Definition of psychographics in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day bimble
Pronunciation: ˈbɪmb(ə)l
walk or travel at a leisurely pace