Definition of puffery in English:

puffery

Line breaks: puff|ery
Pronunciation: /ˈpʌf(ə)ri
 
/

noun

[mass noun] chiefly North American
  • Exaggerated or false praise: his puffery actually was not far from the truth
    More example sentences
    • There has always been a fine line between legitimate puffery and misleading advertising.
    • Savvy readers soon learn to discount this overt puffery.
    • Overall, though, despite the blizzard of facts and figures, both candidates generally limited themselves to modest exaggerations and standard issue political puffery.

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