Definition of pure play in English:

pure play

Line breaks: pure play
(also pure player)

noun

[usually as modifier]
  • 1A company that focuses exclusively on a particular product or service in order to obtain a large market share.
    More example sentences
    • It's one of the largest pure play credit card issuers, especially known for its affinity marketing.
    • People are just out of control as it relates to the values of these pure play dot-coms.
    • It is doubtful that this can all happen through the pure play of marketplace forces (as our marketplace is so small).
  • 1.1A company that operates only on the Internet.
    More example sentences
    • For priceline.com, an Internet pure play, that figure was 96%!
    • We realized we had to be a pure play in the Internet.
    • Ultimately, even though AOL isn't necessarily a pure play on interactive TV, some analysts think it's the best investment opportunity in the whole arena.

More definitions of pure play

Definition of pure play in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day kerf
Pronunciation: kəːf
noun
a slit made by cutting with a saw