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put (or place) a premium on

Definition of put or place a premium on in English:

Regard or treat as particularly valuable or important: he put a premium on peace and stability
More example sentences
  • High fuel costs make commodities more expensive and put a premium on locally produced goods.
  • Instruct your Web designer to put a premium on users' experience; look and feel are as important as functionality.
  • Americans in 1921 placed a premium on efficiency, and Hoover was widely regarded as its embodiment.
value greatly, attach great/special importance to, set great store by, regard as particularly valuable/important, put a high value on, hold in high regard, appreciate greatly
make valuable, make invaluable, put a high value on, make essential, make important
See parent entry: premium
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