verb[with object] (usually as noun rebranding)
Change the corporate image of (a company or organization): the company’s rebranding of its St Helens operation as Lancashire Travel
More example sentences
- This is the first demonstration of how the co-operative is rebranding itself and its products under this brand.
- He was rebranding his graphic design company and moving premises to a new €2.3 million site in Donnybrook.
- It is understood that rebranding consultants were approached late last year in connection to the plan.
Definition of rebrand in:
- The US English dictionary