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rebrand

Line breaks: re|brand
Pronunciation: /riːˈbrand
 
/

Definition of rebrand in English:

verb

[with object] (usually as noun rebranding)
Change the corporate image of (a company or organization): the company’s rebranding of its St Helens operation as Lancashire Travel
More example sentences
  • This is the first demonstration of how the co-operative is rebranding itself and its products under this brand.
  • He was rebranding his graphic design company and moving premises to a new €2.3 million site in Donnybrook.
  • It is understood that rebranding consultants were approached late last year in connection to the plan.

Definition of rebrand in:

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