Share this entry

reposition Line breaks: re|pos¦ition
Pronunciation: /ˌriːpəˈzɪʃ(ə)n/

Definition of reposition in English:


[with object]
1Place in a different position; adjust or alter the position of: try repositioning the thermostat in another room
More example sentences
  • A different typeface and repositioning the letters to the bottom right portion, instead of having them centered.
  • It is a second firefighter who repositions the net.
  • Overall, the Nitro Elite did a decent job of cooling my system once I repositioned one of the fans to an intake position.
1.1Change the image of (a company, product, etc.) to target a new or wider market: we are trying to reposition the brand with a premium image
More example sentences
  • Much of what business will be doing for the next two years is unraveling, reconfiguring, and repositioning those existing companies and structures that have failed.
  • The ‘realignment’ consisted of 50 jobs being cut, and repositioning the company as a ‘solutions provider’.
  • We were able to rethink, redesign, repackage, and reposition our products from a viewpoint of how people use particular padlocks and in what contexts they use them.

Definition of reposition in:

Share this entry


What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day coiffeur
Pronunciation: kwɑːˈfəː
a hairdresser