noun[mass noun] British
An agreement between a manufacturer and a wholesaler or retailer not to sell a product below a specified price.
- But I have never seen any economic analysis that shows how manufacturer-imposed resale price maintenance, closed dealer territories, customer allocation clauses, or the like can have the net effect of restricting output.
- For three decades over-the-counter medicines have been exempt from a general ban on resale price maintenance - it was allowed to remain on the products to protect small chemist's shops because of the threat from supermarkets.
- These rules will, however, be breached where you directly or indirectly fix the price at which a customer who purchases products from you resells those products. This is known as resale price maintenance.
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