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rotogravure

Line breaks: roto|grav¦ure
Pronunciation: /ˌrəʊtə(ʊ)ɡrəˈvjʊə
 
/

Definition of rotogravure in English:

noun

[mass noun]
1A printing system using a rotary press with intaglio cylinders, typically running at high speed and used for long print runs of magazines and stamps: we would love to find a sheet suitable for rotogravure that is not exorbitantly priced
More example sentences
  • We operate out of two technologically advanced converting facilities, offering customers a choice of rotogravure or modified flexographic printing up to 10 colors.
  • Printing processes, including lithographic, flexographic and more advanced rotogravure, now can accommodate up to 10 colors and metallic inks.
  • Operating out of two facilities in Farmingdale, the company prints up to ten colors in either rotogravure or modified flexographic.
1.1 [count noun] chiefly North American A sheet or magazine printed with the rotogravure system, especially the colour magazine of a Sunday newspaper: you could go to the races in it and get your picture in the rotogravure [as modifier]: the rotogravure section of the Sunday World

Origin

early 20th century: from German Rotogravur, part of the name of a printing company.

Definition of rotogravure in:

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