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second screen

Line breaks: sec¦ond screen

Definition of second screen in English:

noun

A mobile device used while watching television, especially to access supplementary content or applications: football fans use second screens to check scores and engage with social media [as modifier]: the best second-screen experience out there
More example sentences
  • Earlier this week, Nielsen released their annual sports media report which features detailed insights on ratings, demographics, second screen consumption, social conversation, top advertisers, year over year trends and much, much more.
  • He also echoed comments from other panelists and a network research head in the audience who said it is important not to punish viewers who don't watch a second screen.
  • Second screen use is most popular among younger age groups - 88 percent of people aged 15-19 regularly use second screens, but there is also growing usage among older age groups.

verb

(second-screen) [no object] Back to top  
Use a mobile device while watching television, especially to access supplementary content or applications: many people are now second-screening to look at information about the show (as noun second screening) second screening can play an important part in live TV events
More example sentences
  • Mobile is very important for digital conversion, particularly around people second-screening while watching sport on TV.
  • Personally, I usually second-screen when I'm bored with the show.
  • Research shows more than 50% of Brits spend two hours per day second screening.

Definition of second screen in:

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