Definition of sell-in in English:

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[mass noun]
The sale of goods to retail traders prior to public retailing: the product must be available for sell-in and shipment before the movie’s release [count noun]: a highly successful sell-in
More example sentences
  • To help them sell into businesses and institutions, milk processors were scheduled to receive the plant and factory test results, along with a sales video, sell-in sheet and CD-ROM last month.
  • Even more importantly, new connect sell-in of digital is reaching 40% inside AT&T, insuring digital growth should continue.
  • In fact, helped by the 18300 sell-in, Lexus actually sold more total cars and trucks in July 2000 than any of its competitors.

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Line breaks: sell-in

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