Share this entry

showrooming Line breaks: show|room|ing
Pronunciation: /ˈʃəʊruːmɪŋ/

Definition of showrooming in English:


[mass noun] informal
The practice of visiting a shop or shops in order to examine a product before buying it online at a lower price: according to one recent survey, nearly half of shoppers were engaging in showrooming during the holiday season
More example sentences
  • While likely futile, the effort to stop showrooming is an understandable if sometimes unsubtle reaction to fears of death by a billion clicks.
  • In an effort to combat showrooming, international retailers such as David Jones and Target offer a "click-and-collect" online purchase and in-store pick-up service.
  • The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.



Example sentences
  • Some retailers have tried to compete with showroomers by reducing prices.
  • Savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
  • The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers.

Definition of showrooming in:

Share this entry


What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources