Definition of showrooming in English:

showrooming

Line breaks: show|room|ing
Pronunciation: /ˈʃəʊruːmɪŋ
 
/

noun

[mass noun] informal
The practice of visiting a shop or shops in order to examine a product before buying it online at a lower price: according to one recent survey, nearly half of shoppers were engaging in showrooming during the holiday season
More example sentences
  • While likely futile, the effort to stop showrooming is an understandable if sometimes unsubtle reaction to fears of death by a billion clicks.
  • In an effort to combat showrooming, international retailers such as David Jones and Target offer a "click-and-collect" online purchase and in-store pick-up service.
  • The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Derivatives

showroomer

noun
More example sentences
  • Some retailers have tried to compete with showroomers by reducing prices.
  • Savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
  • The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers.

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