Definition of slogan in English:

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Pronunciation: /ˈsləʊɡ(ə)n/


1A short and striking or memorable phrase used in advertising: a series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire’
More example sentences
  • They've shown that there is more to advertising than a catchy slogan and a memorable logo.
  • How about the banners or the slogan or the advertising?
  • He once arm-wrestled another CEO to determine who got to use an advertising slogan.
1.1A motto associated with a political party or movement or other group: students were chanting slogans
More example sentences
  • We've got rejected campaign slogans for the political parties here and here.
  • None left charged up and ready to chant party slogans or shake their fists in the air.
  • Men chanting ruling party slogans slashed the tyre of a media car.
catchphrase, catchline, catchword, jingle, saying, formula, legend;
watchword, motto, mantra, rallying cry;
North American informal tag line
2 historical A Scottish Highland war cry.


Early 16th century: from Scottish Gaelic sluagh-ghairm, from sluagh 'army' + gairm 'shout'.

  • The first slogan was not in the world of advertising or politics, but was the Scottish Gaelic word for a battle cry or war cry, sluagh-ghairm, from sluagh ‘army’ and gairm ‘shout’. For Scottish Highlanders the slogan would often be someone's surname or a place name. For three centuries the word was confined to the work of Scottish writers, but in the early 19th century it gained a wider popularity in the novels of Sir Walter Scott, and later in the century came to mean a short memorable motto or phrase. An early attempt to anglicize sluagh-ghairm produced the spelling slughorn. This was misinterpreted as some kind of military musical instrument, most famously in Robert Browning's atmospheric poem of 1855 Childe Roland to the Dark Tower Came ‘Dauntless the slug-horn to my lips I set, And blew.’

Words that rhyme with slogan

Brogan, hogan, Logan

For editors and proofreaders

Line breaks: slo¦gan

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