Definition of slogan in English:


Line breaks: slo¦gan
Pronunciation: /ˈsləʊɡ(ə)n


1A short and striking or memorable phrase used in advertising: a series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire
More example sentences
  • They've shown that there is more to advertising than a catchy slogan and a memorable logo.
  • How about the banners or the slogan or the advertising?
  • He once arm-wrestled another CEO to determine who got to use an advertising slogan.
1.1A motto associated with a political party or movement or other group: students were chanting slogans
More example sentences
  • We've got rejected campaign slogans for the political parties here and here.
  • None left charged up and ready to chant party slogans or shake their fists in the air.
  • Men chanting ruling party slogans slashed the tyre of a media car.
catchphrase, catchline, catchword, jingle, saying, formula, legend;
watchword, motto, mantra, rallying cry;
North American informal tag line
2 historical A Scottish Highland war cry.


early 16th century: from Scottish Gaelic sluagh-ghairm, from sluagh 'army' + gairm 'shout'.

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