Definition of slogan in English:


Line breaks: slo¦gan
Pronunciation: /ˈsləʊg(ə)n


  • 1A short and striking or memorable phrase used in advertising: a series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire’
    More example sentences
    • They've shown that there is more to advertising than a catchy slogan and a memorable logo.
    • How about the banners or the slogan or the advertising?
    • He once arm-wrestled another CEO to determine who got to use an advertising slogan.
  • 1.1A motto associated with a political party or movement or other group: students were chanting slogans
    More example sentences
    • We've got rejected campaign slogans for the political parties here and here.
    • None left charged up and ready to chant party slogans or shake their fists in the air.
    • Men chanting ruling party slogans slashed the tyre of a media car.
    catchphrase, catchline, catchword, jingle, saying, formula, legend; watchword, motto, mantra, rallying cry; shibboleth
    North American informal tag line
  • 2 historical A Scottish Highland war cry.


early 16th century: from Scottish Gaelic sluagh-ghairm, from sluagh 'army' + gairm 'shout'.

More definitions of slogan

Definition of slogan in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day coloratura
Pronunciation: ˌkɒlərəˈtjʊərə
elaborate ornamentation of a vocal melody