Definition of soft sell in English:

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soft sell



(often the soft sell)
A method of salesmanship or advertising that uses subtle persuasion: it’s this kind of soft sell that I object to—ads that tell me how wonderful everything is
More example sentences
  • These days we're used to shock advertising, the soft sell and all ads in between.
  • They have been brave in moving in the direction of a fans' representative in the inner sanctum of the boardroom, the first UK club to do so, and been innovative in their choice of a man who will not accept the soft sell.
  • But then, these guys have never been very big on the soft sell.


(soft-sell) [with object] Sell (something) by using such a method: we’ve soft-sold the service on a limited basis
More example sentences
  • Now the planners are embarking on the sticky job of soft-selling the upcoming traffic mayhem to the residents around the area.
  • Russell continues: ‘Conversation is one thing but other people will come at you with an agenda that you know nothing about but you're supposed to glad-hand and soft-sell, but I'm not like that.’
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