Definition of subliminal advertising in English:

subliminal advertising

Line breaks: sub|lim¦inal ad¦ver|tis¦ing

noun

[mass noun]
The use by advertisers of images and sounds to influence consumers' responses without their being consciously aware of it.
More example sentences
  • One technique of persuasion that relies on the power of emotion to influence our judgements is subliminal advertising.
  • Key's claims about subliminal advertising were commonly taught by advertising educators, particularly at universities.
  • But I drive past the sign to it on the A12 every time I go to Brighton, and after a year of subliminal advertising, I feel I just have to go.

Definition of subliminal advertising in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day anastrophe
Pronunciation: əˈnastrəfi
noun
the inversion of the usual order of words...