Definition of subliminal advertising in English:

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subliminal advertising


[mass noun]
The use by advertisers of images and sounds to influence consumers' responses without their being consciously aware of it.
Example sentences
  • One technique of persuasion that relies on the power of emotion to influence our judgements is subliminal advertising.
  • Key's claims about subliminal advertising were commonly taught by advertising educators, particularly at universities.
  • But I drive past the sign to it on the A12 every time I go to Brighton, and after a year of subliminal advertising, I feel I just have to go.

For editors and proofreaders

Line breaks: sub|lim¦inal ad¦ver|tis¦ing

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