Share this entry

subliminal advertising Line breaks: sub|lim¦inal ad¦ver|tis¦ing

Definition of subliminal advertising in English:

noun

[mass noun]
The use by advertisers of images and sounds to influence consumers' responses without their being consciously aware of it.
Example sentences
  • One technique of persuasion that relies on the power of emotion to influence our judgements is subliminal advertising.
  • Key's claims about subliminal advertising were commonly taught by advertising educators, particularly at universities.
  • But I drive past the sign to it on the A12 every time I go to Brighton, and after a year of subliminal advertising, I feel I just have to go.

Definition of subliminal advertising in:

Share this entry

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day fortissimo
Pronunciation: fɔːˈtɪsɪməʊ
adverb
(especially as a direction) very loud or loudly