Definition of sug in English:

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sug

Pronunciation: /sʌɡ/

verb (sugs, sugging, sugged)

[no object] informal
Sell or attempt to sell a product under the guise of conducting market research: a market researcher claims the firm is sugging
More example sentences
  • This practice, along with continued ‘sugging’ and ‘frugging,’ accelerates the tend, as Democratic pollster Mark Melman observed in a 1996 interview with John Nielson broadcast on National Public Radio's ‘All Things Considered.’
  • I was a victim of sugging the other day when a foreign call centre gave me every impression it was conducting market research about attitudes to tax.
  • It's not just unethical practices like "push-polling" and "sugging" that influence survey respondents.

Origin

1980s: acronym from sell under the guise.

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