A sales technique whereby cheap or non-existent goods are placed on offer on favourable terms to entice the consumer into buying similar but more expensive items.
- The following table highlights some of the possible areas for switch selling when speaking to students or responding to written requests for information.
- The following topics are covered: Planning sales activity, Putting together bigger deals, switch selling and Using customer knowledge to influence success.
- ‘Unfair trade practices’ include other causes of action, such as false advertising and bait and switch selling tactics.
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