Australian informal A situation in which someone receives unfair or harsh treatment.
- But it's the second tier of workers that feel the rough end of the pineapple in the drive to keep down the cost of staff, and the cost of benefits like sick leave, holidays and superannuation.
- While free to air viewers get the rough end of the pineapple, but remain as loyal as ever, the National Football League on cable TV continues to be a runaway ratings winner.
- The workers, so far from being emancipated, would continue to get the rough end of the pineapple, as they had from the beginning of time.
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