Definition of touchpoint in English:

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Pronunciation: /ˈtʌtʃpɔɪnt/


1A point of contact or interaction, especially between a business and its customers or consumers: every touchpoint must reflect, reinforce, and reiterate your core brand strategy
2A point of reference: one of the cultural touchpoints for the late 1990s
3A touch-sensitive area on an electronic device.
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