Definition of value proposition in English:
(In marketing) an innovation, service, or feature intended to make a company or product attractive to customers.
- Even in the allegedly unrelated areas like finance the business needs to live out the value proposition.
- The MacBook Air could see a minor refresh to increase its value proposition.
- You get two lines to explain your value proposition.
Definition of value proposition in:
- US English dictionary
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.