A system in which viewers choose their own filmed entertainment, by means of a PC or interactive TV system, from a wide available selection.
- These vendors want to provide a variety of functions, including digital television, video on demand, program guides, program recording, web access, e-mail, shopping and games.
- The advent of trackable media, like video on demand, has entered television's mix and gives a free-spending ad exec fits.
- These forms - the already available video, DVD, cable and the soon-to-be available satellite, broadband, and video on demand - transform the availability of films.
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