Definition of viral marketing in English:

Share this entry

viral marketing

Pronunciation:

noun

[mass noun]
A method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the Internet.
Example sentences
  • His current research interests include P2P business models, online communities, permission marketing, viral marketing, personalization, spamming, and privacy.
  • The use of specific Internet marketing tactics such as micro sites and viral marketing to woo select Web users has become particularly enticing.
  • The company offers viral marketing, opt-in reward programs and direct marketing.

For editors and proofreaders

Line breaks: viral mar¦ket|ing

Share this entry
 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.