A method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the Internet.
- His current research interests include P2P business models, online communities, permission marketing, viral marketing, personalization, spamming, and privacy.
- The use of specific Internet marketing tactics such as micro sites and viral marketing to woo select Web users has become particularly enticing.
- The company offers viral marketing, opt-in reward programs and direct marketing.
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