Definition of viral marketing in English:

viral marketing

Line breaks: viral mar¦ket|ing

noun

[mass noun]
  • A marketing technique whereby information about a company’s goods or services is passed electronically from one Internet user to another.
    More example sentences
    • His current research interests include P2P business models, online communities, permission marketing, viral marketing, personalization, spamming, and privacy.
    • The use of specific Internet marketing tactics such as micro sites and viral marketing to woo select Web users has become particularly enticing.
    • The company offers viral marketing, opt-in reward programs and direct marketing.

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