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word of mouth
Pronunciation: /ˌwəːd əv ˈmaʊθ/

Definition of word of mouth in English:

Spoken communication as a means of transmitting information: slander is a defamatory statement made by word of mouth [as modifier]: word-of-mouth praise
More example sentences
  • He would like to know how negative word-of-mouth communication affects consumer thoughts about a product.
  • Information in Somalian culture is often communicated by word of mouth and radio is very important in this process.
  • The information is then spread by word of mouth and mobile phone text messages.
See parent entry: word
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