Definición de brand loyalty en inglés:

brand loyalty

Saltos de línea: brand loy|alty

sustantivo

[mass noun]
  • The tendency of some consumers to continue buying the same brand of goods rather than competing brands.
    Más ejemplos en oraciones
    • It lacks the content to carry consumer interest through to continued brand loyalty.
    • The investigation of brand loyalty continues to be a central issue in the marketing management literature.
    • It no longer makes sense to continue to neglect the 50-plus consumer, whose brand loyalty could be up for grabs.

Más definiciones de brand loyalty 

Definición de brand loyalty en: 

Obtener más de Oxford Dictionaries

Subscribirse para eliminar anuncios y acceder a los recursos premium

Palabra del día milord
Pronunciación: mɪˈlɔːd
noun
used to address an English nobleman