A product sold at a loss to attract customers.
Más ejemplos en oraciones
- Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
- As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
- They use CDs as loss-leaders, selling below cost.
Definición de loss-leader en:
- el diccionario Inglés de EE.UU.