Definición de loss-leader en inglés:

loss-leader

Saltos de línea: loss-leader

sustantivo

  • A product sold at a loss to attract customers.
    Más ejemplos en oraciones
    • Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
    • As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
    • They use CDs as loss-leaders, selling below cost.

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Palabra del día kerf
Pronunciación: kəːf
noun
a slit made by cutting with a saw