Definición de spot advertising en inglés:
Television advertising occupying a short break during or between programmes.
- Since RTÉ had a TV monopoly, it could effectively charge what it liked for spot advertising.
- While the commercial break on TV is frequently more entertaining than the programming, so-called spot advertising on radio is at worst an embarrassment and at best subliminal and inoffensive.
- The pressures exerted by spot advertising are less direct but no less damaging to diversity.
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