Definición de anchor text en inglés:
The text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
- Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.
- The anchor text link is a different animal.
- You'll likely see plenty of instances of the page getting traffic for search strings that appear nowhere else on the page but in the anchor text of outbound links.