A machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone: they were the first retailer here to offer QR codes in their advertising
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- In addition, many mobile devices in the North American market are not yet equipped with the technology to utilize the QR code.
- A huge poster showing nothing but a QR code has already gone up in London's Shoreditch to advertise the DVD.
- "The QR code is the standard 2D bar code format in Japan," he says.
1990s: abbreviated form of quick response code.
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