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conversion British & World English

The process of changing or causing something to change from one form to another

conversion English Thesaurus

the conversion of waste into energy

conversion van British & World English

A motor vehicle in which the area behind the driver has been converted into a living space

gene conversion British & World English

The process whereby, during meiosis, one allele in a heterozygote is converted to the other by a process of mismatch repair

conversion factor British & World English

An arithmetical multiplier for converting a quantity expressed in one set of units into an equivalent expressed in another

Damascene British & World English

Used in reference to an important moment of insight, typically one that leads to a dramatic transformation of attitude or belief

conversion rate in conversion British & World English

(In the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.