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marketing British & World English

The action or business of promoting and selling products or services, including market research and advertising

marketing in market British & World English

Advertise or promote (something)

marketing mix British & World English

A combination of factors that can be controlled by a company to influence consumers to purchase its products

viral marketing British & World English

A method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the Internet

ambush marketing British & World English

The practice by which a rival company attempts to associate its products with an event that already has official sponsors

direct marketing British & World English

The business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers

network marketing British & World English

Another term for pyramid selling.

affiliate marketing British & World English

A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals

guerrilla marketing British & World English

Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product

mass market British & World English

Market (a product) on a large scale


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