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loss-leader

Translation of loss-leader in Spanish:

noun

  • artículo (masculine) de gancho (producto que se vende con pérdida para atraer clientes)
    Example sentences
    • Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
    • As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
    • They use CDs as loss-leaders, selling below cost.
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