Share this entry

Share this page

ambush marketing

Syllabification: am·bush mar·ket·ing

Definition of ambush marketing in English:

noun

The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
Example sentences
  • Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
  • A decisive factor is whether ambush marketing activities signify a serious breach of rights.
  • Ambush marketing is becoming a huge problem for every major international sporting event.

Definition of ambush marketing in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources

Word of the day reciprocity
Pronunciation: ˌresəˈpräsədē
noun
exchanging things with others for mutual benefit…