Definition of ambush marketing in English:
The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
- Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
- A decisive factor is whether ambush marketing activities signify a serious breach of rights.
- Ambush marketing is becoming a huge problem for every major international sporting event.
Definition of ambush marketing in:
- British & World English dictionary
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