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anchor text

Syllabification: an·chor text

Definition of anchor text in English:

noun

The text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
Example sentences
  • Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.
  • The anchor text link is a different animal.
  • You'll likely see plenty of instances of the page getting traffic for search strings that appear nowhere else on the page but in the anchor text of outbound links.

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