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badge engineering

Syllabification: badge en·gi·neer·ing

Definition of badge engineering in English:

noun

The practice of marketing a motor vehicle under two or more brand names.
Example sentences
  • That's probably a good thing, considering how long GM was deservedly blasted for allowing cookie-cutter styling and shameless badge engineering to overrun its once-great portfolio.
  • The sheer size of the operation makes it imperative to produce as many vehicles as possible from the same tooling sets, which places a premium on badge engineering.
  • Yes, badge engineering is being used again and behind the sleek bodywork and interior, massaged drivetrain and modified chassis, is a Rover 75 station wagon.

Definition of badge engineering in:

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Pronunciation: inˈɡrāSHēˌāt
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