The impression of a product held by real or potential consumers.
- To get apathetic consumers to start buying green products, our survey finds that impressing a brand image works best.
- But the incident still can serve as a quirky reminder of how important it is for retailers to deliver their brand image consistently across all channels.
- Despite a nascent generation of better-made products, the company suffers from a weak brand image outside Italy.
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Syllabification: brand im·age
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