Definition of brand image in English:

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brand image

Pronunciation: /ˈbrand ˈˌimij/

noun

The impression of a product held by real or potential consumers.
Example sentences
  • To get apathetic consumers to start buying green products, our survey finds that impressing a brand image works best.
  • But the incident still can serve as a quirky reminder of how important it is for retailers to deliver their brand image consistently across all channels.
  • Despite a nascent generation of better-made products, the company suffers from a weak brand image outside Italy.

For editors and proofreaders

Syllabification: brand im·age

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