Definition of brand loyalty in English:

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brand loyalty

Pronunciation: /brand ˈloiəltē/

noun

The tendency of some consumers to continue buying the same brand of goods rather than competing brands.
Example sentences
  • It lacks the content to carry consumer interest through to continued brand loyalty.
  • The investigation of brand loyalty continues to be a central issue in the marketing management literature.
  • It no longer makes sense to continue to neglect the 50-plus consumer, whose brand loyalty could be up for grabs.
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