Definition of brand image in English:

brand image

Syllabification: brand im·age

noun

  • The impression of a product held by real or potential consumers.
    More example sentences
    • To get apathetic consumers to start buying green products, our survey finds that impressing a brand image works best.
    • But the incident still can serve as a quirky reminder of how important it is for retailers to deliver their brand image consistently across all channels.
    • Despite a nascent generation of better-made products, the company suffers from a weak brand image outside Italy.

More definitions of brand image

Definition of brand image in:

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources

Word of the day maelstrom
Pronunciation: ˈmālˌsträm
noun
a powerful whirlpool in the sea