Definition of category killer in English:

category killer

Syllabification: cat·e·go·ry kill·er

noun

  • A large store, typically one of a chain, that specializes in a particular type of discounted merchandise and becomes the dominant retailer in that category.
    More example sentences
    • This is an opportunity to build a category killer.
    • Rick Heller is the managing editor of SoftPolitics, a Web site that has established itself as a category killer with one-stop shopping for consumers of political blogs across the spectrum.
    • Analysts consider PowerPoint the category killer; it accounts for at least 95% of the presentation software market.

More definitions of category killer

Definition of category killer in:

Get more from Oxford Dictionaries

Subscribe to remove ads and access premium resources

Word of the day maelstrom
Pronunciation: ˈmālˌsträm
noun
a powerful whirlpool in the sea