Definition of co-brand in English:
[with object] Designate (a product or service) with the brands of joint manufacturers or sponsors.
- Moreover, the company recently backed out of talks to do deals with cable providers to co-brand services.
- Customers can customize and co-brand the service to make it match a company's ‘look and feel.’
- Scoop shops had been doing it for a while, but ice cream manufacturers began to co-brand products in the grocery store a few years ago.
nounBack to top
A product or service jointly offered by two manufacturers or sponsors.
- Adding that name to it can be a very strong co-brand.
- The company has also evolved into a network where other mission-driven organizations create co-brands of coffee to generate funds for their own work.
- In the case of breakfast, potential co-brands might be milk, coffee, tea, juice, a fuel station store or even a newspaper or website.
- Example sentences
- Significant co-branding among politically conservative groups was observed.
- In the past, we did co-brandings for free when we were allowed to run our own advertising banners on the page.