Definition of co-brand in English:

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Pronunciation: /ˈkōbrand/


[with object] Designate (a product or service) with the brands of joint manufacturers or sponsors.
Example sentences
  • Moreover, the company recently backed out of talks to do deals with cable providers to co-brand services.
  • Customers can customize and co-brand the service to make it match a company's ‘look and feel.’
  • Scoop shops had been doing it for a while, but ice cream manufacturers began to co-brand products in the grocery store a few years ago.


A product or service jointly offered by two manufacturers or sponsors.
Example sentences
  • Adding that name to it can be a very strong co-brand.
  • The company has also evolved into a network where other mission-driven organizations create co-brands of coffee to generate funds for their own work.
  • In the case of breakfast, potential co-brands might be milk, coffee, tea, juice, a fuel station store or even a newspaper or website.



Example sentences
  • Significant co-branding among politically conservative groups was observed.
  • In the past, we did co-brandings for free when we were allowed to run our own advertising banners on the page.

For editors and proofreaders

Syllabification: co-brand

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