(also communications theory)
The branch of knowledge dealing with the principles and methods by which information is conveyed.
- He responded, ‘Yes, that's right, it's got a lot to do with social science, behavioural science, communication theory and market research.’
- Summarizing his findings, he stresses that mathematical and cognitive models from communication theory have neglected the more affective aspects of narrative.
- He then went on to teach communication theory at Macquarie University and the London College of Printing.
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