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cross promotion

Syllabification: cross pro·mo·tion

Definition of cross promotion in English:

noun

The cooperative marketing by two or more companies of one another’s products.
Example sentences
  • Just Born slammed its way toward cool by getting on MTW through a national cross promotion last year with Atlantic Records.
  • The execution in terms of leveraging across business units has not lived up to the promise, except perhaps in terms of cross promotion.
  • Warner execs would not provide statistics on how the cross-promotion has boosted video or studio store sales over the past 13 months.

Derivatives

cross-promote

1
verb

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