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1 [with object] crush (a hard or brittle foodstuff) with the teeth, making a loud but muffled grinding sound:she paused to crunch a ginger snap [no object] make a crunching sound, especially when walking or driving over gravel or an icy surface. strike or crush noisily:two cab drivers who had just crunched fenders 2process large amounts of information or perform operations of great complexity, especially by computer:computers crunch data from real-world observations
1 [usually in singular] a loud muffled grinding sound made when crushing, moving over, or hitting something:Marco’s fist struck Brian’s nose with a crunch 2
) informal a crucial point or situation, typically one at which a decision with important consequences must be made:when it comes to the crunch, you chicken out
a severe shortage of money or credit:the Fed would do what it could to ease America’s credit crunch 3a physical exercise designed to strengthen the abdominal muscles; a sit-up.