The business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers.
- To many people, direct mail and direct marketing are synonymous.
- The company offers viral marketing, opt-in reward programs and direct marketing.
- We recently needed information on using direct marketing for retailers in Europe.
For editors and proofreaders
Syllabification: di·rect mar·ket·ing
Definition of direct marketing in:
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